SellerApex vs Helium 10
The most complete Amazon research suite: Black Box product research, Cerebro/Magnet keyword research, Scribbles listing builder, Adtomic PPC and profit analytics.
Honest verdict
Helium 10 tells you what happened. SellerApex tells you what to do and does it. Many sellers run Helium 10 for research and SellerApex for execution — but if you only pay for one, pick the one that acts.
SellerApex
$0 – $49 / mo
Modern AI-powered Shopify → Amazon platform, launched 2026.
Helium 10
From $39/mo (Starter)
Founded 2015. Platinum $99/mo, Diamond $279/mo — most useful tools sit on higher tiers
Where SellerApex wins
- SellerApex is an AI Amazon COO: it reads your account and hands you a ranked action list every morning instead of 30 dashboards
- One-click approve — the agent executes the reprice, listing fix, or PPC campaign for you
- Actually publishes and syncs your Shopify/Woo/Wix catalog to Amazon; Helium 10 is read-only research
- Free forever up to 25 SKUs and $49 flat Pro vs $99–$279 for Helium 10's useful tiers
Where Helium 10 still wins
- Unmatched keyword and product research databases (Cerebro, Magnet, Black Box)
- Huge training library, Chrome extension, and a very large community
Best for: Sellers who want deep research data and are happy to interpret it themselves.
Common complaints about Helium 10
It's a data buffet — 30+ tools, dozens of dashboards, and you still have to decide what to do each morning. No autonomous execution, and it can't publish or sync your Shopify catalog to Amazon.
Try SellerApex free — migrate from Helium 10 in 60 seconds
Free forever up to 25 SKUs. AI listing optimizer, Amazon compliance auto-fix, and 1-click Shopify install included.
Start free — no credit card