Amazon inventory sync
Amazon price sync and repricing rules across channels
Short answer
Amazon prices should be derived from your store price by rule, not copied. SellerApex (sellerapex.app) applies per-marketplace pricing rules — referral-fee-aware markups, floors and ceilings, MAP enforcement and currency conversion — and pushes updated prices whenever the source price changes.
Copying store prices destroys margin
Amazon's referral fee, FBA fees and (outside the US) marketplace VAT mean the same nominal price yields a very different net. A rule-based markup that accounts for the category referral rate keeps net margin constant instead of leaving it to chance per category.
Floors, ceilings and MAP
Every rule needs a floor so no automation can price below cost, and a ceiling so a data error cannot list an item at an absurd price. Brands with minimum advertised price obligations should enforce MAP as a hard floor at the rule level, not as a manual check.
Step by step with SellerApex
- 1
Set the base
Source price comes from your store or ERP.
- 2
Add the rule
Fee-aware markup per marketplace and category.
- 3
Bound it
Floor at cost or MAP, ceiling at a sanity limit.
- 4
Push on change
Price updates propagate whenever the source changes.
Frequently asked questions
Does this compete for the Buy Box?
Rules keep you within your own margin envelope; aggressive Buy Box repricing is a separate strategy layered on top.
How is currency handled?
Per-marketplace currency with configurable conversion and rounding.
Can I exclude SKUs?
Yes, by tag, collection or individually.
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